Leadership
Novo Nordisk drops the Nordisk
The Danish drugmaker will go by Novo day to day, with a redrawn Apis bull, a new typeface, and a promise that lasting health starts now.
By Emma Rossi · Sep 14, 2026 · 4 min read
Crompton Takes Its New Identity Outdoors, Because Appliances Live There
The consumer electricals maker is rolling out "Amazing, Every Day" across out-of-home, print, and digital, betting a master brand beats a shelf full of product logos.
Hyundai Hands Its Voice to Scarlett Johansson, and the Stakes Are Higher Than a Read
The automaker has replaced Jason Bateman as its signature narrator, debuting the switch on a pediatric cancer campaign rather than a vehicle launch.
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Nude Project Rents SoHo for Four Months and Calls It a Beachhead
A 380-square-meter pop-up at 42 Greene Street, a viral film winking at Ralph Lauren, and a run club — the Barcelona brand is testing whether American heritage can be borrowed.
Kay Bets a Century of Goodwill on Two Words
After more than 100 years of "Every kiss begins with Kay," the jeweler is relaunching around "Love All In" — with new stores, a tighter assortment, and a younger idea of romance.
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Publicis Takes LVMH's Asia-Pacific Media, and Tiffany's US Business With It
WPP's nine-year run on the luxury group's Asia-Pacific media ends without a formal pitch, which tells you more about the relationship than any review would have.
Pakistan's Newest Telecom Giant Is About to Lose Both Its Names
Regulators have conditionally cleared the merged Ufone-Telenor operator to trade as e& — retiring two of the country's most recognised telecom brands at once.
Ten Months After the Merger, Salesloft Picks One Name
The Clari combination collapses into a single identity — and the company is careful to say the brand followed the business, not the other way round.
Chicago's Motion Agency Buys Its Way Deeper Into Cincinnati
The Motion Agency picks up Vehr Communications in its second Cincinnati deal, pushing headcount toward 90 across three offices.
Clinique lets Reddit write the brief
A global campaign built from real forum comments about Moisture Surge, fronted by Emilia Jones, now has a pink cafe takeover in Kuala Lumpur to match.
Interrail bets the journey is the product
A new global platform called The Interrail Effect folds Eurail into one name and sells the train ride itself instead of a list of destinations.
Apple Molds the Mac mini Out of Clay, and Lightens Up
A claymation spot from TBWA\Media Arts Lab turns the M6 Mac mini into a robot, a rocket, a race car, and a bodybuilder — craft doing the work that spec sheets cannot.
Duolingo Dresses You in the Words You Cannot Say
The Phonetic Collection turns "air-mess" and "zhee-vahn-shee" into garments, and it is the rare fashion-week stunt that actually belongs to the brand making it.
Novo Nordisk drops the Nordisk
The Danish drugmaker will go by Novo day to day, with a redrawn Apis bull, a new typeface, and a promise that lasting health starts now.
Manulife Promotes From Within and Puts Customer Experience in the CMO's Title
Sarah Chapman becomes Global Chief Marketing & Customer Experience Officer on January 1, joining the executive leadership team of the Toronto insurer.
Workday Hires a Cloud Marketer to Sell AI to the CFO
Sarah Kennedy Ellis leaves Google Cloud for the Workday CMO seat, reporting straight to Aneel Bhusri — a signal about who the company thinks it is selling to next.
Boston Beer Hires a Data Marketer to Sell Samuel Adams
Allison Stransky joins the brewer from Samsung Electronics America, bringing a big-data and AI background to a beer portfolio fighting for share in a flat category.
Ferrero Repackages Power Crunch to Sell Protein as a Light Snack
Power Crunch relaunches under Ferrero with refreshed packaging, a reformulated bar and a new campaign, 'A Lighter Way to Protein' — positioning against the category's density arms race.
Stella McCartney Bought Her Brand Back. The Campaign Is the Receipt.
The Winter 26 campaign is the first full expression of an independent Stella McCartney — 93% responsible materials, lab-grown fibre, and a house restating its founding terms.
Campbell Global Becomes J.P. Morgan Natural Capital
Five years after the acquisition, the timberland manager drops its founder name — and signals that "sustainable forestry" has become a much bigger category.
Swedish Stockings Rebrands to Make Tights the Point, Not the Layer
The recycled-yarn label has refined its logo, upgraded its packaging and launched a global tour — repositioning legwear as a fashion category without dropping the sustainability story.