Nike grafts Ronaldo Nazario's Mercurial R9 onto an Air Max 95 chassis, resurrecting the 2006 "Joga Bonito" campaign two decades later. The R9 accents and the Air unit doing all the talking.
$180
Streetwear
Aimé Leon Dore dresses New Balance's domestic-made 990v4 in navy nubuck suede and olive mesh, the kind of quiet, made-in-USA flex that has become ALD's signature move on the silhouette.
$195
Streetwear
PSG's club identity lands on Kevin Durant's sixth signature shoe in metallic silver with College Navy and red trim. It is a restrained take on a famously angular silhouette, and easily the week's most wearable football crossover.
$135
Capsule Collection
Shop Cider's first Sanrio capsule arrived worldwide with Hello Kitty, My Melody, and Cinnamoroll worked into patchwork tees, photo-print denim, and scallop-edge hoodie sets. Sanrio sat in on everything from fabric selection to character artwork.
Varies
Streetwear
The hybrid Six Rings returns in its black patent-and-ballistic-nylon Space Jam dress, iced soles and royal accents intact. It extends Jordan Brand's thirtieth-anniversary run past the Air Jordan 9 reissue and into the franchise's stranger corners.
$175
Capsule Collection
Fifteen years in, Todd Snyder remakes his own greatest hits — the Dylan Jacket, the Wythe Suit — in Italian suede, indigo denim, and gabardine. The brief, in the designer's words, is refinement rather than reinvention.
$98–$1,298