Ten Months After the Merger, Salesloft Picks One Name

Most post-merger brand work happens years late, after two org charts have quietly hardened into two companies. Salesloft says it has done it in ten months.

The revenue orchestration platform unveiled a new global brand identity, consolidating its merger with Clari into a single operating brand. Salesloft becomes the company and platform name; Clari Forecast keeps the Clari name, on the argument that enterprise forecasting buyers already recognise it.

CEO Steve Cox framed the timeline as the achievement: "We have one leadership team, one strategy, and one company built from two category leaders. I've led enough integrations to know that is not the normal timeline."

CMO Laurie Ehrbar drew the line that most rebrands cannot honestly claim. "This isn't a new logo wrapped around the same company," she said. "The company changed first, and the brand needed to catch up."

The positioning hangs on a gap the company's own research surfaces. Salesloft's 2026 Revenue Benchmark report, released alongside the identity, found that every revenue leader surveyed uses AI somewhere in the revenue process — yet only 20.6% of US leaders and 28.3% of UK leaders report production-ready deployments delivering measurable outcomes.

That gap is the brand idea: sales engagement, revenue intelligence and forecasting under one name, sold as a Predictive Revenue System to customers including Adobe, 3M, IBM and Zoom. The identity begins rolling out globally today across the website, product and customer experience.