Retail brand news
Stores are media now, and some are closing anyway. BRNDWIRE covers flagship openings, closures, loyalty overhauls, pricing moves and the retail formats deciding which brands people still walk into. We track what the biggest chains and the boldest independents are doing with physical space, and what it tells you about where shopping is headed next.
7th Avenue doesn't sell couches so much as it stages them, and its newest showroom is betting Winter Park wants the experience as much as the sectional.
Oct 10, 2026 · 5 min read
The outdoor brand's new Venice Beach location skips the usual retail playbook for a climbing wall, a film series, and a lounge stocked with alpinist lore.
A hacking group calling itself Xuanye sent fake push alerts through ASOS's app claiming a full data breach. The retailer says names and contact details may be exposed, but little else is confirmed.
The company beat Wall Street estimates for a fourth straight quarter, with Pacifico and Victoria posting outsized growth and a resurgent wine and spirits portfolio outgrowing the entire beer division.
New survey data released October 5 shows Halloween climbing toward a record $13.5 billion in U.S. spending, with grocery stores and big-box retailers capturing the bulk of it. The holiday that used to be a candy afterthought is now a full retail season in its own right.
The UK health-and-beauty chain became Just Eat's first 24/7 delivery partner on October 1, promising skincare and pain relief on your doorstep in 30 minutes, any hour, from two London stores to start.
Nike's first-quarter revenue missed Wall Street's number, its stock cratered 8.5% after hours, and the company's fix is a four-part overhaul that trims a region, opens a campus in India, and makes room for more layoffs.
Four months after settling a proxy fight with its founder, Lululemon has quietly pushed back the October 1 deadline to seat the new director Wilson was promised, with no new date and no explanation offered.
Shares in the fast-fashion giant have fallen more than 27% since its Hong Kong listing on September 1, and a brutal quarterly profit report just knocked another 6% off the price.
Nearly 2,000 items get cheaper as Target races Amazon's Prime Big Deal Days into the holiday season.
Sephora's beauty halls are coming to roughly 100 Marks & Spencer stores across the UK starting next spring.
CEO Rob Katz calls it the toughest winter in ski industry history. Season pass sales suggest skiers are also getting choosier.
X2 spent nearly 20 years as Magic Mountain's signature thrill ride. A wave of brain-injury lawsuits and a CNN investigation ended that streak for good.
The instrument maker's 9,000-square-foot Meatpacking District flagship gives New York a dedicated DW drum showroom, a wall of BOSS pedals, and background music that changes with the weather.
Super Retail Group's sporting goods chain opened its largest Tasmanian store in the old H&M spot, wagering that a state about to get its first AFL franchise wants somewhere bigger to buy the gear.
The Westwood, Massachusetts discount fashion warehouse started its going-out-of-business sale this week, ending a four-decade run that survived one bankruptcy but not an expiring lease.
Target's newest New York store trades its signature red for gray bollards and non-illuminated signage to satisfy Bridgehampton's local design rules.
Stitch Fix's Q4 revenue grew even as its active client base shrank, a trade-off the styling service is leaning into as it courts shoppers navigating GLP-1-driven body changes.
A pilot program with Wing and DoorDash lets Lowe's shoppers near Charlotte get small hardware items delivered by drone in as little as 20 minutes.
Fourth-quarter sales jumped 11.2% to $93.9 billion, membership fee income climbed alongside it, and a one-time tariff refund padded the bottom line further.
A second wave of closures hits about 1% of Starbucks' North American footprint, with a $300 million charge attached and 440 new stores opening elsewhere to soften the math.
The "NEXT" investment plan promises franchisees $100,000 a year in extra cash flow, and promises Wall Street a return to margins it has not seen since before the slowdown.
Design Rewards replaces Insider Perks with a points system built on focus groups, CRM data, and conjoint studies rather than a boardroom guess.
The beauty retailer's first NFL deal makes it the official beauty partner of the Dallas Cowboys and their cheerleaders, betting a fanbase that leads the league in attendance is worth more than another campaign.
The Swiss running brand paired a CHF 5.6 billion sales target and a $1 billion buyback with growth numbers that keep slowing down.
Second-quarter net sales fell more than 8% to $1.3 billion as rivals eked out gains — so the department store is opening its digital shelves to third-party sellers.
A multiyear collaboration opened in one Atlanta store on Sunday, with RZA behind the counter and a global release held back for later.
The chain is reissuing its sunflower-yellow cups and fry cartons from September 28 into early 2027, betting that nostalgia is cheaper than a new product.
A 37-piece collection blends Parisian restraint with American sportswear, giving Gap denim, arch-logo hoodies, and collegiate staples an A.P.C. edit.
A new packaging system from Deutsch turns the brand's oldest asset into a disruption device, and flips Lemon Lime around while it is at it.
A full brand transformation by JKR arrives with a Palm T icon, Palm Frond Green, and $1.6 billion in system sales behind it.
The 161-year-old children's wear giant unveils its first major identity overhaul since 2000, built around a new promise and a multiyear "Watch Them Glow" campaign aimed squarely at millennial and Gen Z parents.
The quick-commerce fashion platform has rebuilt its logo, palette, and app around discovery, after asking 2,500 customers what they actually do before they buy.
Outlaw's redesign turns the caron above the Š into a spark and hands the can over to one enormous sculptural letterform.
A 380-square-meter pop-up at 42 Greene Street, a viral film winking at Ralph Lauren, and a run club — the Barcelona brand is testing whether American heritage can be borrowed.
After more than 100 years of "Every kiss begins with Kay," the jeweler is relaunching around "Love All In" — with new stores, a tighter assortment, and a younger idea of romance.
A new logo, new uniforms, new packaging, and Diskoria as the face of it — a brand relaunch carrying the weight of a turnaround it cannot deliver alone.
The Judgement Free Zone gets an evolved logo, a custom typeface, and a warmer purple and yellow palette, in a refresh built to be recognized rather than relearned.
The UK retailer's new platform, "Give it Some Boots," ditches category-led marketing for customer missions, and builds the whole idea around life's "brutiful" moments.
National Vision hands its value chain a style-first rebrand from VML, betting that eyewear shoppers want expression before a discount.
7-UP, Betty Crocker, Waterloo and LifeLock have all rolled out new looks. The lesson they learned from last year's blow-up was not "stop."
The luxury platform's evolved identity is deliberately quiet — a clarity play for a business that now has to sell menswear, kidswear and jewellery under one signature.
Blu is The UPS Store's first brand character in 45 years — a multi-year national campaign betting that a friendly face sells 5,500 franchises better than a service list.
PZ Cussons has reversed a decade of quiet modernisation at Imperial Leather, restoring the crown, the red ribbon and the heavier wordmark that shoppers actually remember.
When a ranch owner needed to fix a trailer mid-shoot, the crew kept rolling. Tractor Supply is betting real customers — welders, dust and all — will stand out in a feed full of AI slop.
Best Buy expects ad sales to near $1 billion this year as incoming CEO Jason Bonfig doubles down on turning the electronics chain into a retail media and technology platform.
The San Antonio grocer becomes the exclusive grocery and pharmacy partner of the Dallas Cowboys, stapling one Texas icon to another for multiple seasons.
Target Beauty Studio lands in more than 600 stores on September 10 with 1,600 products, 90 mostly-new brands and staff who actually know what a serum does.
A new North America retail and commerce chief, two fresh EVP hires and an explicit AI-native build: Dentsu is done treating shopper marketing as a side door.
The first major refresh in more than three decades revives the tricolour banner, kills a drop shadow and resists every temptation to modernise the quirk out of a 68-year-old jar.
A $1.5 billion sale closes at the end of the month. Days out, the chain shortened its name to "Hut" and handed the announcement to Josh Allen and a can of Pepsi.
Asda's fashion label hands Lucky Generals creative across both home and fashion for the first time, repositioning George as the place where style and value stop being enemies.
The BARK partnership returns with the chain's first official dog drive-thru experience and a new toy collection, on a collaboration that has already raised more than $15m.
The KnitWell-owned label's first major integrated campaign in nearly a decade, 'This Is Ann,' ditches the one-dimensional office woman — and takes the brand to Substack and New York Fashion Week.
Academy Sports + Outdoors is opening 11 new locations across six states this quarter and expects the expansion to add more than 650 retail jobs.
The world's largest luxury group is betting on immersive digital experiences, smaller flagship formats, and artist collaborations to win over the next generation of high-net-worth shoppers.
The acquisition gives the British retail group a luxury department-store platform — and a brand-perception problem to solve.
Five stories on the brands, campaigns and people shaping the market — in your inbox every morning at 7am local time. No filler.
Subscribe