Where brands meet fandom, sport, music, design, and everyday life.
Almost two decades after its co-founder's death, the brand's new CMO is betting millennials will care less about the movie star on the bottle than about where every dollar of profit goes.
The Tulsa HVAC maker introduces an enterprise identity that separates the parent from its operating brands — the quiet architecture move ambitious manufacturers eventually have to make.
The charity's biggest rebrand in its history pulls rehoming centres, vet clinics and thrift shops into a single system built on community-donated imagery rather than idealised animal photography.
Professional supermodels step back as the Swoosh recruits amateur runners, cyclists, and skaters for its new global campaign.
The update is the most significant visual refresh in five years, with bigger photography and a new trip-planning tab.
Design chief Gerry McGovern says the carmaker pulled follow-up messaging when its polarising relaunch triggered a wave of criticism.
Digital Brand Architects is expanding its creator talent empire by acquiring V1sion Ventures, the management company founded by creator Alina Benun.
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