About BRNDWIRE

BRNDWIRE is an independent brand news publication. Every day we cover the campaigns, rebrands, leadership moves, deals and cultural moments that shape how brands get built and sold, from the biggest marketers on earth to the scrappiest challengers.

We write for strategists, marketers, founders and creative leaders who need to know what happened and why it matters to their own brand. Every story ends with a point of view. Coverage runs across 10 sections: M&A, Campaigns, Leadership, Sustainability, Culture, Tech, Retail, Fashion, Health, Editorial.

The Brand Briefing, our daily newsletter, lands every morning at 7:00am your local time with one lead story, the rest of the wire, a number worth knowing and what's coming up.

Who's behind it

BRNDWIRE is published by The Brand Company and edited by Kyle Duford.

Kyle Duford is the founder of The Brand Company, which owns BRNDWIRE along with brndsrch, a repository of the world's foremost brands, brndwchr, where you can watch brand emails as they're sent, and a growing family of brand tools including brndtchr, brndclrs and brndarch.

His agency experience includes serving as an Associate Partner at Optimism (formerly Barrett Hofherr) in San Francisco, where he worked on brand strategy, positioning and creative direction.

He is the author of The Brand Book, a primer on building brands, and Branding Without Permission, on how Gen Z is transforming marketing as we know it (Sept 2, 2027). He lives in Greenville, South Carolina.

How we work

Sourcing. Our stories start from public reporting, company announcements, filings and the work itself: the ads, the logos, the launches. When a story builds on someone else's reporting, we credit and link the original.

Tools. We use software, including AI tools, to monitor the news, research and draft. Every story is reviewed, edited and approved for publication by our editor, who is accountable for what runs under the BRNDWIRE name.

Independence. Brands don't pay for coverage. Brand names in our stories link to their profiles on brndsrch, which is also owned by The Brand Company. Advertising is always labeled as advertising.

Corrections. If we get something wrong, we fix it and note the change. Tell us what we missed.

Got a brand story our readers need to hear before everyone else does? Email newsroom@brndwire.com with the story in two or three sentences and why it matters to people who build brands. Timely and exclusive beats polished.

For news, we look for:

• Rebrands, new identities and name changes, ideally before they go public
• Campaigns with a real idea behind them, and the results to back it up
• CMO, CEO and agency moves that will change what a brand does next
• Deals, launches and fights that reshape a category

For op-eds, we look for:

• A point of view, not a product pitch
• A news peg from this week, not this year
• An argument someone smart will disagree with

What we pass on:

• Product news with no brand angle
• Thought leadership that ends in a demo request
• Press releases with the logo peeled off

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