Culture
Mike Ditka, Who Turned "Da Bears" Into a Lifestyle Brand, Has Died at 86
He coached a Super Bowl champion, sold an erectile dysfunction drug on national television, and lost zero credibility doing either.
Oct 10, 2026 · 5 min read
BRNDWIRE — Brand News and Creative Strategy
The Morning Wire
Sunday, October 11 Edition
The stories moving brands today:
- 1A Kimono Textile Artist Just Closed Out LA Fashion Week With Her Biggest Show Yet
- 2TENA Wants NBA Fans Talking About Their Bladders
- 3Cameron Diaz's Wine Brand Just Out-Grew the Category Leader
- 4The Sofa Brand That Makes You Book an Appointment Just Opened in Orlando
- 5Megan Fox Takes an Ownership Stake in the Anti-OnlyFans
Levi's Had a Rough Quarter, and the Tariff Refund Check Covered for It
Wholesale strength and an $80 million tariff refund papered over a surprise miss at Levi's own stores, where shoppers still aren't sure about those loose-fit jeans.
Lululemon's New CEO's First Move: Rip Up the Org Chart
A month into the job, Heidi O'Neill is already rebuilding Lululemon's leadership team, starting with handing product to an executive who got mixed reviews at Athleta.
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ASOS Users Got a Very Unwelcome Push Notification: "ASOS HACKED"
A hacking group calling itself Xuanye sent fake push alerts through ASOS's app claiming a full data breach. The retailer says names and contact details may be exposed, but little else is confirmed.
Ozempic and Mounjaro Might Be Aging You Backwards, According to the Companies Selling Them
Eli Lilly and Novo Nordisk both shared new data suggesting GLP-1 drugs slow biological aging, not just weight. Outside experts say it is promising, not proof.
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From the archive
View all stories →M&A · Oct 7, 2026
Uber Buys the Office Catering Order for $2.3 BillionUber Eats folds ezCater into its empire, betting the next frontier of food delivery is not dinner, it is Tuesday's team lunch.
M&A · Oct 7, 2026
Paramount and Warner Bros. Discovery Officially Merge Into Skydance, Closing the Biggest Media Deal in a DecadeThe $110 billion deal cleared its final hurdles on Tuesday, eight months after it was first announced, handing David Ellison and the Ellison family fortune the keys to CBS, CNN, HBO Max, and most of Westeros.
Campaigns · Oct 7, 2026
Whirlpool India Dusts Off Its Jingle to Sell a Four-Door Fridge With Mood LightingThe three-film "Simply Peerless" campaign modernizes Whirlpool's classic tune to convince Indian shoppers that a four-door refrigerator with "Quad Theatre Lighting" is a lifestyle decision, not an appliance purchase.
Campaigns · Oct 6, 2026
BrewDog Declares Itself the Last Honest Beer Standing, Launches Six New Brews to Prove ItUnder new ownership by cannabis-and-alcohol conglomerate Tilray, BrewDog is done apologizing and ready to pick a fight with the rest of the beer aisle. Its new "Choose Craft" campaign pairs transit takeovers and city murals with six new beers and a Tesco-exclusive dare: help us brew the next one.
Campaigns · Oct 6, 2026
e.l.f. Beauty Bottles a Norwegian Winter and Charges $13 a Spritze.l.f. is leaving the compact aisle for the first time ever, launching a fragrance and body-care line inspired by the Arctic and betting its TikTok-native fanbase will buy the whole vibe, not just the makeup.