Photo: Jondaar_1 / Openverse (CC BY 2.0)New Zealand's energy incumbent has spent years merging three legacy names into a single identity. Bastion Aotearoa's answer is a Sunburst mark, a sonic signature and twelve very Kiwi stories about getting more out of your power bill.
The Urban Outfitters-owned rental service has traded connected TV and out-of-home for a serialised dating saga built to be shared. It is a wager that shareability now beats reach.
Almost two decades after its co-founder's death, the brand's new CMO is betting millennials will care less about the movie star on the bottle than about where every dollar of profit goes.
India's largest PR firm has taken control of one of Australia's most respected independent consultancies, betting that the India-Australia corridor is about to need a lot more reputation counsel.
The Estée Lauder fragrance house has made its first gaming play, dropping a coast-inspired world into a creator-made island to sell a cologne to players who will never see its Instagram grid.
The Ben Sherman and Laura Ashley owner is taking the Canadian heritage label private at C$4.10 a share — a 36% premium — with Joe Mimran along for the creative ride.
The accounting platform hands Argonaut its global brand account and launches "Love Changes Everything" — an eight-market, AI-produced campaign designed to crack North America.
Stacey Stewart, formerly of IPG's Magna and UM, takes over media investment and activation at the New York independent — bringing holding-company muscle to an indie shop.
Ringers' "Now You're Cooking" is the biggest shift in the Green Isle brand's communications in decades: no trawler, no weather, just a father dancing while dinner cooks.
The Tulsa HVAC maker introduces an enterprise identity that separates the parent from its operating brands — the quiet architecture move ambitious manufacturers eventually have to make.
The Australian arm of the 150-year-old underwear label has unveiled a new platform built on continuity rather than reinvention, betting that longevity itself is the differentiator in a category crowded with challenger brands.
A new Australian campaign from Innocean casts Kia's hybrid range as 'the new breed' — an unusually combative swipe at the incumbent that has owned the category's share for ten years.
The Indian consumer electricals giant unveiled a new emblem, tagline and sonic identity in Mumbai, alongside a premium sub-brand designed to move the company up the price ladder.
The supermarket group has named a specialty-grocery marketer as SVP and chief marketing officer, a signal about where it thinks growth in the channel now sits.
Carey Collins Krug, credited with Abercrombie & Fitch's turnaround marketing, joins the Californian activewear brand in October to lead its global marketing organisation.
The charity's biggest rebrand in its history pulls rehoming centres, vet clinics and thrift shops into a single system built on community-donated imagery rather than idealised animal photography.
Academy Sports + Outdoors is opening 11 new locations across six states this quarter and expects the expansion to add more than 650 retail jobs.
McDonald's Canada and Red Bull are teaming up, with Grimace starring in a high-energy OOH campaign to launch the partnership.
Photo: pbr10021 / Openverse (CC BY 2.0)The world's largest luxury group is betting on immersive digital experiences, smaller flagship formats, and artist collaborations to win over the next generation of high-net-worth shoppers.
Photo: Shermeee / Openverse (CC BY 2.0)Colgate's new Optic White Vitamin C toothpaste gets a region-wide campaign fronted by BTS member j-hope and his 'Sunshine Smile.'
Photo: Julien.Belli / Openverse (CC BY 2.0)The new platform leans into live music and local culture to rebuild emotional resonance after years of performance marketing.
Professional supermodels step back as the Swoosh recruits amateur runners, cyclists, and skaters for its new global campaign.
Photo: Magnet 4 Marketing dot Net / Openverse (CC BY 2.0)Internal style guides are being rewritten to sound less like a machine and more like a helpful coworker.
The outdoor brand is adding a carbon footprint score to every garment in a move that could pressure rivals to follow.
The Nutella owner is adding the Boulder-based granola and oatmeal brand to its growing U.S. portfolio, deepening a push into better-for-you breakfast.
The update is the most significant visual refresh in five years, with bigger photography and a new trip-planning tab.
Short-form audio moments from top shows are being packaged as sonic ads for transit, retail, and stadiums.
Procter & Gamble's move into premium supplements is a lesson in how trust, not scale, sets the acquisition price.
The acquisition gives the British retail group a luxury department-store platform — and a brand-perception problem to solve.
Design chief Gerry McGovern says the carmaker pulled follow-up messaging when its polarising relaunch triggered a wave of criticism.
The deal values the studio's automated production pipeline far above its billings, signalling where agency value is moving.
The incoming marketing chief inherits a sprawling brand portfolio and a board impatient for fewer, bigger bets.
Photo: Chris Hunkeler / Openverse (CC BY SA 2.0)The language app is acquiring the London studio behind much of its motion work, treating character animation as core infrastructure.
A warmer palette, chunkier type, and packaging built for delivery define the chain's new identity system.
The Fall 2026 campaign, starring Malcolm Todd and Inde Navarrette, moves away from the choreography formula that defined Gap's comeback.
Nielsen has agreed to buy ad-verification platform DoubleVerify for $13.60 per share, a 30% premium and a major consolidation in media measurement.
Publicly traded e-commerce automation platform Klaviyo has bought Agency, an AI-powered customer success startup, and named founder Elias Torres chief product officer.
Digital Brand Architects is expanding its creator talent empire by acquiring V1sion Ventures, the management company founded by creator Alina Benun.
British fashion retailer New Look has promoted Lynda Petherick to chief executive as the company builds on a sharp turnaround in profitability.
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