Marketing leadership news
Brands are built by people, and those people keep moving. BRNDWIRE covers CMO appointments, executive exits, agency wins and the leadership shifts that reset a brand's direction. A new chief marketer usually means a new strategy within a year, so we flag the hires that matter and what they're likely to change. Follow along to know who's steering which brand before the first rebrand drops.
A month into the job, Heidi O'Neill is already rebuilding Lululemon's leadership team, starting with handing product to an executive who got mixed reviews at Athleta.
Oct 9, 2026 · 5 min read
Tucker Bounds takes over communications and public affairs from David Ginsberg as Meta navigates AI scrutiny and a $16.7 billion child-safety settlement.
John Ludeke leaves Dr. Squatch's viral marketing machine to take over at a chain that spends a fraction of what its rivals do on advertising.
The toy giant taps Conde Nast's CEO to replace Ynon Kreiz, betting a media executive's playbook translates to plastic.
Fran Millar is leaving Rapha after two years, saying her strategy is set and "what remains is delivery," right as the cycling brand warns of cost cuts under a leadership it hasn't named yet.
The Danish drugmaker will go by Novo day to day, with a redrawn Apis bull, a new typeface, and a promise that lasting health starts now.
Sarah Chapman becomes Global Chief Marketing & Customer Experience Officer on January 1, joining the executive leadership team of the Toronto insurer.
Sarah Kennedy Ellis leaves Google Cloud for the Workday CMO seat, reporting straight to Aneel Bhusri — a signal about who the company thinks it is selling to next.
Allison Stransky joins the brewer from Samsung Electronics America, bringing a big-data and AI background to a beer portfolio fighting for share in a flat category.
The WPP-owned shop has appointed Rosie Milton-Schonemann global director of marketing and communications — a newly created role, and a quiet admission that agencies have to sell themselves now.
The chain named Amy Ellis Durini its first global chief brand officer as it reworks Colonel Sanders and pushes boneless chicken back to the centre of the menu.
Dan Kleinman arrives as chief marketing officer after a months-long search, landing mid-way through a 120% increase in national media spend.
A cofounder who stepped down months ago has been awarded a $30 million marketing contract — a governance headline the sportsbook did not need while growth is slowing.
Jersey Mike's alum James Field arrives as CMO with three executives in tow, while CJ Ramirez moves up to chief experience officer as the 50-plus unit brand goes national.
The London creator-marketing platform behind campaigns for McDonald's, Crocs, Subway and Channel 4 folds its platform, data and AI assistant under a single, stranger label.
Twenty-nine years after starting life as a small-market radio operator, Good Karma Brands becomes Good Karma Sports — a name change that is really a scope declaration.
Stacey Stewart, formerly of IPG's Magna and UM, takes over media investment and activation at the New York independent — bringing holding-company muscle to an indie shop.
The supermarket group has named a specialty-grocery marketer as SVP and chief marketing officer, a signal about where it thinks growth in the channel now sits.
Carey Collins Krug, credited with Abercrombie & Fitch's turnaround marketing, joins the Californian activewear brand in October to lead its global marketing organisation.
The incoming marketing chief inherits a sprawling brand portfolio and a board impatient for fewer, bigger bets.
British fashion retailer New Look has promoted Lynda Petherick to chief executive as the company builds on a sharp turnaround in profitability.
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