Stagwell Media Poaches Monks' Global CMO to Run Its Own Brand
Kate Richling left her post as global CMO at Monks to become Stagwell Media's first chief brand and communications officer, reporting directly to CEO Liz Rutgersson.
Stagwell has hired Kate Richling, previously global CMO at Monks, as chief brand and communications officer for Stagwell Media, the company's global media agency network. Richling will oversee brand strategy, executive visibility, public relations, and internal communications, reporting to Stagwell Media CEO Liz Rutgersson.
Rutgersson framed the hire as a credibility play, calling Richling's résumé a "battle-tested track record of building global brand authority." It's a notable bit of irony-free housekeeping: an agency holding company that spends its days telling other brands how to tell their story just admitted its own story needed a dedicated owner.
Source: O'Dwyer's PR
Kyle Duford, Founder & Editor, BRNDWIRE. More from Kyle →
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