The work itself: global launches, platform ideas, and the craft behind them.
The Urban Outfitters-owned rental service has traded connected TV and out-of-home for a serialised dating saga built to be shared. It is a wager that shareability now beats reach.
Photo: Jondaar_1 / Openverse (CC BY 2.0)New Zealand's energy incumbent has spent years merging three legacy names into a single identity. Bastion Aotearoa's answer is a Sunburst mark, a sonic signature and twelve very Kiwi stories about getting more out of your power bill.
The accounting platform hands Argonaut its global brand account and launches "Love Changes Everything" — an eight-market, AI-produced campaign designed to crack North America.
Ringers' "Now You're Cooking" is the biggest shift in the Green Isle brand's communications in decades: no trawler, no weather, just a father dancing while dinner cooks.
The Australian arm of the 150-year-old underwear label has unveiled a new platform built on continuity rather than reinvention, betting that longevity itself is the differentiator in a category crowded with challenger brands.
A new Australian campaign from Innocean casts Kia's hybrid range as 'the new breed' — an unusually combative swipe at the incumbent that has owned the category's share for ten years.
McDonald's Canada and Red Bull are teaming up, with Grimace starring in a high-energy OOH campaign to launch the partnership.
Photo: Shermeee / Openverse (CC BY 2.0)Colgate's new Optic White Vitamin C toothpaste gets a region-wide campaign fronted by BTS member j-hope and his 'Sunshine Smile.'
Photo: Julien.Belli / Openverse (CC BY 2.0)The new platform leans into live music and local culture to rebuild emotional resonance after years of performance marketing.
Short-form audio moments from top shows are being packaged as sonic ads for transit, retail, and stadiums.
A warmer palette, chunkier type, and packaging built for delivery define the chain's new identity system.
The Fall 2026 campaign, starring Malcolm Todd and Inde Navarrette, moves away from the choreography formula that defined Gap's comeback.
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