McDonald's Canada Sends Grimace Soaring in Red Bull Partnership Launch
McDonald's Canada and Red Bull are teaming up, with Grimace starring in a high-energy OOH campaign to launch the partnership.
McDonald's Canada has partnered with Red Bull, rolling out a bold outdoor campaign starring the purple mascot Grimace. The work, created by Cossette, features the character in a series of high-flying, energetic visuals designed to signal the energy boost of the new McDonald's Red Bull Energizers lineup.
The campaign includes special installations and social content, marking one of McDonald's more playful franchise collaborations in recent years. The partnership signals McDonald's continued interest in unexpected brand pairings that generate cultural conversation and drive traffic through limited-time excitement.
James O'Brien
Campaigns Editor, BRNDWIRE. Covering campaigns for strategists and marketers worldwide.
