Tech

Two weeks after Muse learned to buy things, Amazon told it to stop — and drew the first real border in agentic commerce.

The healthcare communication company is spending two dollars on product for every dollar of new revenue, and rebuilt its brand to say so.

The experimentation company folded AB Tasty and VWO into a single Wingify identity with a new logo, a new look, and a tagline: "Make every digital experience relevant."

Rival's national campaign for Duck.ai turns the feeling of being watched mid-conversation into a physical, bouncing threat.

"But Now," a six-film global campaign from Special US, skips the demo and drops viewers into the moment ChatGPT users pull off something they had written off as beyond them — wrestling holds, a first 10k, and a finally-empty camera roll included.

KFC India is the first quick-service chain to run paid ads inside ChatGPT, moving media spend from the search bar into the conversation.

The sell-side platform teamed with Amnet France on its first agentic campaign in EMEA, putting the industry's favorite buzzword through an actual premium CTV buy.

After tracking $25 billion in ad spend for 65,000 brands, the ecommerce analytics company relaunched with a new identity and a new claim: it does not report on decisions anymore, it makes them.

The Indian network has launched WondrAgents, a seven-agent system built to run creator campaigns end to end. The pitch is throughput, and the pressure point is taste.

A new Breztri campaign from Edelman uses an AI-generated animal mascot to move the inhaler beyond COPD — and tests how far pharma will go with synthetic creative.

A federal court told the would-be Twitter revival it can keep the bird and the word "tweet" — but not the name itself. The rebrand was announced within hours.

Acer revived the 100-year-old PC brand at IFA with a DotBook laptop, a 4G phone, audio glasses — and a programmable food container.

OpenAI is expanding ChatGPT advertising into more markets with new targeting, measurement and optimization tools — a direct shot at search budgets.

At IFA Berlin, the charging giant folded Soundcore, Eufy, Solix and eufyMake into a single name and opened its first store. The playbook is unmistakably Cupertino.

OpenAI says its ad product reached a billion-dollar annualised pace faster than Google's ever did. The reason is uncomfortable for every keyword strategy still in market.

A federal complaint joined by 22 state attorneys general alleges Amazon quietly inflated its search ad auctions for seven years — and that more than a million brands never knew.

A Czech non-profit says 73 of the 100 biggest creators carrying Temu's European partnership ads look inauthentic — and that the model itself is the problem, not the outlier.

X has opened an MCP server for its ads platform, letting marketers pipe campaign performance straight into ChatGPT, Claude Code or Grok and ask questions in plain English — an unusually open move from a company not known for openness.

More than 50 brands go live this week, WPP and Omnicom are the first agency partners, and a self-serve buying platform arrives September 4. The AI ad market just stopped being theoretical.

ChatGPT ads are barely out of the box and OpenAI is already testing exclusion targeting — the unglamorous lever that decides whether big brands actually spend.

A new master brand identity and an expanded platform architecture are Crompton's bid to be chosen rather than compared in India's brutally commoditised consumer electricals market.

Apple and TBWA\Media Arts Lab Tokyo convert "Mac Doya" — the slang for proudly displaying your Mac in public — into a social campaign for the MacBook Neo.

Advertising and promotion spend is up to nearly 16% of sales, and most of the money has left television. The reason is simpler than the deck: nobody is watching.

Skip the paid-partnership toggle and your post loses the For You feed. The reach that made influencer deals worth buying is now conditional on honesty.

The Estée Lauder fragrance house has made its first gaming play, dropping a coast-inspired world into a creator-made island to sell a cologne to players who will never see its Instagram grid.

The Indian consumer electricals giant unveiled a new emblem, tagline and sonic identity in Mumbai, alongside a premium sub-brand designed to move the company up the price ladder.

Internal style guides are being rewritten to sound less like a machine and more like a helpful coworker.

The language app is acquiring the London studio behind much of its motion work, treating character animation as core infrastructure.

Publicly traded e-commerce automation platform Klaviyo has bought Agency, an AI-powered customer success startup, and named founder Elias Torres chief product officer.