AI, commerce infrastructure, and the tools rewriting brand building.
The Estée Lauder fragrance house has made its first gaming play, dropping a coast-inspired world into a creator-made island to sell a cologne to players who will never see its Instagram grid.
The Indian consumer electricals giant unveiled a new emblem, tagline and sonic identity in Mumbai, alongside a premium sub-brand designed to move the company up the price ladder.
Photo: Magnet 4 Marketing dot Net / Openverse (CC BY 2.0)Internal style guides are being rewritten to sound less like a machine and more like a helpful coworker.
Photo: Chris Hunkeler / Openverse (CC BY SA 2.0)The language app is acquiring the London studio behind much of its motion work, treating character animation as core infrastructure.
Publicly traded e-commerce automation platform Klaviyo has bought Agency, an AI-powered customer success startup, and named founder Elias Torres chief product officer.
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