The Brand Briefing
The archive
Every edition exactly as it landed in inboxes at 7am. Read a few, then decide.
October 2026
- Thu, Oct 15Olipop toothpaste exists. Of course it does.
- Wed, Oct 14Chipotle's Big Bag, GUT's Big Swing
- Tue, Oct 13Powerade Claps Back at Novig's Sydney Sweeney Ad With "Never Just…
- Mon, Oct 12LEGO Puts Star Wars and Marvel in the Same Box for the First Time…
- Fri, Oct 9Starbucks wants Chipotle. Brian Niccol's nightmare.
- Thu, Oct 8Southwest to burnt-out masses: Log off.
- Wed, Oct 7Fiber Is Now Dessert. You're Welcome.
- Tue, Oct 6Advertising Week's Creator Playbook is $100M
- Mon, Oct 5Warner Bros. Digs Own Grave With Cruise Flop
- Sun, Oct 4Proffee: The New Protein War Zone
- Sat, Oct 3J.Crew's Barn Jacket: 160 Faces, Same Coat
- Fri, Oct 2Nike Posts a Ninth Straight Drop in China, and Elliott Hill Renames the Turnaround 'Pace'
- Thu, Oct 1The Laughing Cow Stops Laughing for the First Time in Over 100 Years, and Won't Say Why