Wingify eats its own brands to grow up
The experimentation company folded AB Tasty and VWO into a single Wingify identity with a new logo, a new look, and a tagline: "Make every digital experience relevant."
Fifteen years of brand equity, retired in one announcement. Wingify unveiled a new global identity that brings AB Tasty and VWO — two established names in digital experience optimization — under a single Wingify banner, complete with a new logo, visual language, and a tagline: "Make every digital experience relevant."
The logic is scale. Together, the unified company represents more than $100 million in revenue, 4,000-plus customers, and 700-plus people across 11 offices. Splitting that across two market-facing names was, in leadership's view, capping the ambition. The combined platform spans experimentation, personalization, behavioral insights, commerce optimization, feature management, and customer engagement.
The identity is built on two ideas: clarity and curiosity. Clarity about what customers are doing and why; curiosity as the engine of continuous experimentation. It's the kind of conceptual pairing you'd expect from a company that sells A/B testing — and that self-awareness is probably the point.
"Our new brand brings AB Tasty and VWO together under one clear identity," said co-founder and CEO Sparsh Gupta, positioning the rebrand as a bet on the next generation of digital experiences.
The harder question is the one every house-of-brands consolidation raises: AB Tasty and VWO each carried real recognition in the optimization community. Wingify is wagering that a single, bigger story beats two familiar ones — a trade Adobe and Salesforce have made repeatedly, and one that only works if the product actually behaves like one company.
Kyle Duford, Founder & Editor, BRNDWIRE. More from Kyle →
