Colgate Taps BTS' j-hope for Optic White Vitamin C Launch Across APAC
Colgate's new Optic White Vitamin C toothpaste gets a region-wide campaign fronted by BTS member j-hope and his 'Sunshine Smile.'
Colgate-Palmolive has launched Colgate Optic White Vitamin C, a whitening toothpaste powered by stabilized Vitamin C. To drive awareness across Asia Pacific, the brand signed BTS member j-hope as the face of the campaign, leaning on his famously optimistic persona and signature smile.
The launch includes exclusive social drops, behind-the-scenes content, and interactive challenges across Colgate's APAC channels. The brand says the product offers enamel-safe whitening and antioxidant benefits, positioning it as a premium daily oral-care staple.
James O'Brien
Campaigns Editor, BRNDWIRE. Covering campaigns for strategists and marketers worldwide.
