JENNIE Isn't Just Wearing adidas Anymore. She's Designing It.
The BLACKPINK star makes her adidas Originals co-design debut with "Functional Grace" — ballet precision, sheer layers, reworked trackwear and a pointe-inspired SUPERSTAR SQ BALLET.
Celebrity ambassador deals are a dime a dozen. Celebrity co-design credits are rarer — and adidas just handed one of its biggest to JENNIE.
The BLACKPINK star and global ambassador has made her adidas Originals debut as a co-designer with "Functional Grace," a collection that brings ballet''s precision to sheer layers, reworked trackwear and the pointe-inspired SUPERSTAR SQ BALLET — a flat that fuses the Three Stripes'' most iconic silhouette with a dancer''s slipper.
The shift from face-of-the-brand to hand-in-the-product is the defining move of this ambassador cycle. adidas has watched rivals turn K-pop fandoms into sellout machinery, and the co-designer title converts JENNIE''s enormous audience from passive admirers into stakeholders in the product itself. Balletcore, meanwhile, gives Originals a fashion-led story at the exact moment the market is saturated with terrace-shoe nostalgia.
Expect the SUPERSTAR SQ BALLET to anchor the drop — and to disappear fast. When a co-sign this size meets a silhouette this recognizable, the resale apps do the marketing.
Kyle Duford, Founder & Editor, BRNDWIRE. More from Kyle →
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