Superdrug Figures Out the One Thing Worth Staying Open All Night For
The UK health-and-beauty chain became Just Eat's first 24/7 delivery partner on October 1, promising skincare and pain relief on your doorstep in 30 minutes, any hour, from two London stores to start.
Superdrug is betting that a 3 a.m. breakout does not wait for store hours. On October 1, the health-and-beauty retailer became Just Eat's first-ever 24/7 delivery partner, launching round-the-clock service from its Brixton and Kingston locations, with Marble Arch set to join by year-end. Five more stores, including Manchester Piccadilly Gardens and Bolton Middlebrook, now offer extended delivery until 6 a.m. Orders are picked and packed in-store and can arrive in as little as 30 minutes.
The catalog is bigger than a late-night convenience run suggests: more than 8,000 products across 43 categories, spanning beauty, fragrance, baby care, skincare, and medicine. "Convenience and accessibility is incredibly important to our customers," said Matt Wallburn of AS Watson UK, Superdrug's parent, framing the move as an extension of a Just Eat partnership that launched exclusively in November 2025. Just Eat UK's Caroline Bates added that cosmetics, pain relief, and skincare are already among the platform's best-selling categories.
It is a small rollout dressed as a big claim, two stores with round-the-clock hours is a pilot, not a network, but the positioning is the point. Superdrug is not just selling product anymore; it is selling the idea that beauty and health retail should behave like food delivery, available whenever the need actually shows up.
Source: The Retail Bulletin
Kyle Duford, Founder & Editor, BRNDWIRE. More from Kyle →
