The Sofa Brand That Makes You Book an Appointment Just Opened in Orlando
7th Avenue doesn't sell couches so much as it stages them, and its newest showroom is betting Winter Park wants the experience as much as the sectional.
7th Avenue, the Los Angeles-based modular furniture brand behind "The World's Greatest Modular Sofa," opened its first Greater Orlando showroom on October 9 at 520 South Park Avenue in Winter Park, Florida. It is the company's 26th store nationwide and its third in Florida, following a Miami location, and it runs appointment-first, with walk-ins also welcome.
The showroom model is the actual strategy here. 7th Avenue has built its retail footprint around letting people sit on the modular pieces before buying, treating the 2,400-square-foot space more like a product demo than a traditional furniture floor.
Furniture is one of the hardest categories to sell sight unseen, and 7th Avenue's answer has been to lean all the way into the opposite: opening stores slower and smaller than a big-box retailer would, and asking customers to book time with the product instead of scrolling past it.
Source: PR Newswire (7th Avenue)
Kyle Duford, Founder & Editor, BRNDWIRE. More from Kyle →
