Bathhouse takes its first step outside New York, with Bitcoin heating the pools
The 36,000-square-foot Philadelphia site opens September 25 with day passes from $29.
Bathhouse opens a 36,000-square-foot site in Philadelphia on September 25, its first outside New York, with day passes from $29 and Bitcoin miners heating the pools, according to The Inquirer.
Social wellness is scaling the way hospitality brands do: a signature format, a second city, and a story with a hook. The Bitcoin detail is that hook. It gives a sauna brand something to say in a city that has never seen the original.
A day pass at $29 also matters. It makes the brand an outing and not a membership, which lowers the cost of trying it. The second city is where a brand finds out whether it is a format or a location.
Kyle Duford, Founder & Editor, BRNDWIRE. More from Kyle →
