Hellstar and adidas Just Dropped Collab Number Nine, and Neither Side Looks Bored Yet
The streetwear label and the three stripes released a red-and-black Megaride S2 on October 10, their ninth sneaker together in under a year, proving this partnership has more staying power than most hype collabs ever get.
Hellstar and adidas released their ninth collaborative sneaker on October 10, a $200 Megaride S2 built around a gradient red shell over black mesh, with sharp cutouts on the lateral and medial sides that give the silhouette its signature Y2K edge. The drop also included a matching apparel capsule of hoodies, sweats, track pants, and beanies, released through the CONFIRMED app, with additional stock split between adidas's own channels, Sneaker Politics, and TAKOUT NY.
What started less than a year ago as a one-off has turned into one of streetwear's steadier running partnerships. Hellstar, the Los Angeles label built on distressed graphics and a cultivated air of scarcity, has effectively adopted the Megaride S2 as its house silhouette, moving on from the Superstar it used for its earlier runs with adidas. Nine releases in, the two brands have settled into a cadence most hype collaborations never reach.
That consistency is the actual headline. A collaboration built for a single viral drop tends to flame out the moment the resale bots lose interest; Hellstar and adidas have instead built something closer to a recurring product line. That is a much harder trick to pull off, and a far better business to be in than another one-and-done hype cycle.
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Source: Sneaker News
Kyle Duford, Founder & Editor, BRNDWIRE. More from Kyle →
