Old Navy's New CEO's First Move Is a Celebrity-Stuffed Flight to Nowhere
Alan Cumming flies the plane, Meg Stalter pilots it, and Paris Hilton is somewhere in the cabin. Old Navy's new "Jingle Jet" campaign is the first holiday push under CEO Michael Francis, and it is not subtle about the price tag.
Old Navy's new holiday campaign puts its entire cast on a fictional "Jingle Jet" flight, with Alan Cumming playing the flight attendant and Meg Stalter as the pilot. Passengers include Paris Hilton, Charli D'Amelio, actor True Whitaker, and influencer Vidya Gopalan with her family, all modeling sequined dresses, matching pajamas, and performance fleece priced from $7.99, closing on the tagline "More Merry For Your Money."
Created by Old Navy's in-house team with agency BBH USA, directed by Adam & Dave with Academy Award-winning cinematographer Autumn Durald Arkapaw behind the camera, the spot is the first holiday campaign under new CEO Michael Francis, who started November 2. Chief creative officer Zac Posen framed the pitch as accessibility with a celebrity veneer: the brand is "making it easier to celebrate big without compromising."
Old Navy ran its last holiday campaign with Jennifer Hudson in 2024, and this one trades a single star for five, plus a flight metaphor stretched about as far as it will go. Stacking that much fame onto a $7.99 price point is the whole strategy in one shot: if the cast looks expensive enough, nobody clocks how cheap the fleece actually is.
Source: Marketing Dive
Kyle Duford, Founder & Editor, BRNDWIRE. More from Kyle →
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