Health
A dating app turns HYROX finish lines into first dates
Surf expands its HYROX partnership to the U.K., Ireland, and Latin America.
Health
Dating app Surf is expanding its HYROX partnership to the U.K., Ireland, and Latin America, built on a format called "Blind First Dates," according to Athletech News. The announcement came September 1.
The article cites 9 million organic views and 7,000 applications from earlier U.S. events. Those figures come from the article and were not independently checked.
The idea works because the venue does the introduction. A race gives strangers a shared effort and a story, and the story is what people post. For a dating app, that turns an event sponsorship into content that markets itself.
Kyle Duford, Founder & Editor, BRNDWIRE. More from Kyle →
