Weight Watchers picks up a microphone to talk about GLP-1s
"The Weigh In," made with Dear Media and hosted by Samhita Mukhopadhyay, runs eight episodes in season one.
Weight Watchers launched "The Weigh In" on September 16, a podcast made with Dear Media and hosted by Samhita Mukhopadhyay. Season one runs eight episodes. Glossy frames it as an effort to crush GLP-1 stigma.
A legacy diet brand has a credibility problem in a world where a prescription changed the conversation. A podcast lets it join that conversation without a product claim attached, and Dear Media brings an audience it did not build itself.
The test is whether listeners hear a host or a sales funnel. If the show stays useful on its own, it repositions the brand. If it reads as an ad, it will get treated like one.
Kyle Duford, Founder & Editor, BRNDWIRE. More from Kyle →
