Aritzia Wants to Be a $10.5 Billion Brand by 2032, and "Famous Around the World" Is the Actual Goal

Aritzia used its October 27 Investor Day to lay out a five-year plan targeting $9.5 billion to $10.5 billion in net revenue by fiscal 2032, a 15% to 17% compound annual growth rate from its current base. The company plans to grow its boutique count from 145-plus to 220, adding 12 to 14 new US stores a year while repositioning five to seven existing locations annually.

Digital is doing a lot of the heavy lifting in that math, with North American digital revenue targeted to roughly double to $4.1 billion to $4.5 billion. International markets, still a rounding error for Aritzia today, are projected to add up to $500 million in revenue by fiscal 2032, and the company wants to double its total client base along the way.

CEO Jennifer Wong framed the plan around momentum rather than reinvention, saying "our United States business is delivering exceptional results" and that the next phase moves the brand toward "becoming famous around the world." For a retailer that built its reputation one well-placed boutique at a time, that's a notably bigger ambition than square footage alone usually implies.

Source: PR Newswire

Kyle Duford, Founder & Editor, BRNDWIRE. More from Kyle →