Adidas and Bad Bunny Drop the BadBo 1.1 in Brown, Khaki, and Pink for November 7

Bad Bunny and adidas are putting a fourth face on the BadBo line, and this one trades the Super Bowl spotlight for suede. The BadBo 1.1, the low-top reworking of the Puerto Rican superstar's signature silhouette, lands in a new Brown/Khaki/Pink colorway (style code LM5057) on November 7, retailing for $120.

The upper mixes three shades of brown suede in shaggy and smooth textures, with a tan-olive canvas across the vamp and tongue and pink showing through the mesh side panels. It's the same formula the 1.1 has run with since it debuted that July and released that September: a lower collar than the 1.0, slightly reshaped midfoot supports, and Bad Bunny's squiggle-stitched logo on the tongue tag, with a star motif on the outsole and heel pulled from the Puerto Rican flag.

Here's where it sits in the bigger picture. Bad Bunny and adidas built the whole BadBo story around the "I'm Everything" campaign, a pitch about identity that refuses to hold still, and the rollout has matched that promise beat for beat. The BadBo 1.0 debuted in white at Bad Bunny's Super Bowl LX halftime show at Levi's Stadium in February, went on global sale the next morning at $160, and sold out in minutes. A brown 1.0 colorway had already come and gone before that, released right after the Grammys in a run of just 1,994 pairs, gone before the Super Bowl ever happened. Resale has settled around $599 on StockX, for a $160 shoe.

The 1.1 is the version built for everyone who missed those drops: cheaper, lower-cut, and already three colorways deep (Chalk White in September, Puerto Rico Night days after, now this one) by the time this one lands. That's not scarcity marketing and it's not mass-market flooding either. It's both, running on the same dial, flipped depending on which audience adidas wants to chase that month.

adidas isn't managing an endorsement deal here, it's managing a release calendar, the same muscle it uses for its Yeezy and Samba drops, except this one came with a free global ad buy during the most-watched broadcast of the year.

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Source: Sole Retriever

Kyle Duford, Founder & Editor, BRNDWIRE. More from Kyle →