2026 Rebrand Tracker
Every notable rebrand of 2026, logged as it happens. Each entry shows what changed, the before and after, and a link to our take on whether it worked. New logos, new names, full identity overhauls and the quiet refreshes nobody announced. Bookmark it; we update it every time a brand changes its face.
22 entries · Updated Oct 1, 2026
The Laughing Cow
New logo
Before 
After Threads
New logo
Before 
After Vauxhall
New logo
Before 
After Inca Kola
New logo
Before 
After Design shop Epoch simplified the 91-year-old Peruvian soda's logo for Coca-Cola, and stripping out the outline of Peru itself has fans calling the refresh a step toward blending in, not standing out.
KFC
New logo
Before 
After McLaren
New logo
Before 
After Carters
New logo
Before 
After Carter's is rebranding its 161-year-old children's clothing business to make the brand more relevant to a new generation of parents, particularly younger Gen Z and Millennial families.
gFiber
Full identity
Before 
After The company formerly known as Google Fiber gets a teal, fuchsia, gold and orange identity, its loudest signal yet that it plans to live outside Google's shadow.
CD PROJEKT RED
New logo
Before 
After The Witcher studio redraws its raróg bird and puts red at the center of a tighter palette. A careful refresh of a mark fans already tattoo on themselves.
Instagram
New logo
Before 
After The first new wordmark in a decade: a bolder, tighter script plus three new typefaces. Half the internet read it as "Instagzam" within hours, which is its own kind of reach.
HONOR
Full identity
Before 
After HONOR adds the "Ring of HONOR" symbol and swaps "Go Beyond" for "Dare to Think, Dare to Be Different" as it pitches itself as an AI company that happens to make phones.
Coca-Cola
Refresh
Before 
After A global system with JKR that barely touches the logo and turns the volume up on red, the Dynamic Ribbon and the script across 200+ markets. North America waits until 2027.
Tinder
Full identity
Before 
After Porto Rocha gives Tinder an all-caps wordmark, a sharper flame and a narrator called T. A bet that Gen Z will swipe on a dating app with a personality.
Sporting CP
Full identity
Before 
After For its 120th birthday, Sporting borrows from its 1945 crest, and JKR builds a full system around it, down to a custom Sporting Sans.
Sam's Club
Full identity
Before 
After A new logo, typeface and identity, launched with Jason Sudeikis, as Walmart's warehouse club remodels stores and chases a younger member.
Google Workspace
Refresh
Before 
After Gmail, Drive, Docs and the rest trade hard color blocks for gradients and more distinct shapes, finally making the four-color app grid easier to tell apart.
Threads
New logo
Before 
After Studio NARI draws Threads a custom "Trending Chisel" wordmark, its clearest step yet away from looking like an Instagram side project.
Xbox
New logo
Before 
After Microsoft Gaming is retired and the green glow is back: a glossy glass orb that trades 2019 minimalism for 2001 nostalgia.
Great Value
Packaging
Before 
After Walmart's biggest private label gets custom lettering, a deeper blue and one packaging system across thousands of products. Its first full redesign in over a decade.
Harley-Davidson
Full identity
Before 
After The RIDE platform puts the Bar & Shield back at the center. The CEO called it a full reset of the brand; the logo says the reset runs straight through the past.
Semrush
Full identity
Semrush rebrands for AI search, stretching its story from SEO to visibility wherever people look for answers, chatbots included.
Tennessee Titans
New logo
Before 
After The flames are gone. "The Shield" leans into Oilers-era Titans Blue, and a 6-String Stripe nods to Nashville.
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